Check out the article to learn why check-ins are fundamentally flawed and why we need to turn down the “noise” and focus more on creating a value-exchange between brands and consumers across location-based services.
Check out the article to find Glenn’s thoughts about Costa/Carnival’s approach to responding to the disaster via their social media channels, the changes in conversation volume/consumer sentiment, and how consumers connected the Carnival brand with the accident (even though Carnival decided to have Costa executives be the ones out in front of the public, instead of senior Carnival executives).
Check out the post to view his analysis of NFL chatter among fans, whether the Patriots or Giants had more positive fan conversations leading up to Super Bowl XLVI, why the Dallas Cowboys are kicking butt and how teams like the Pittsburgh Steelers and San Francisco 49ers can step up their games.
Really interesting data in a new infographic (posted to MediaBistro) by Dream Systems Media, which shows 2011 user behaviors across social media sites like Twitter, Facebook and LinkedIn.
A couple statistics I found particularly interesting, given their implications for marketers and how we do business:
What this means for Marketers
B2C Facebook results are 30% above average on Sundays
A marketer’s job is not done on Friday evening; editorial calendars should take Facebook user data into consideration. Post content when people are active and fine-tune the schedule based on the specific needs and activities of your page members
57% of respondents said they “Like” a brand on Facebook because they want to receive discounts and promotions
What have you done for your customers lately? A Facebook page shouldn’t just be a place where a brand talks about itself relentlessly. Do something to show your page members that you care and appreciate their time and attention! You don’t have to give away 100 free iPads. Something small might say it all!
55% of Twitter users access Twitter via their mobile device
If you want to raise awareness and positively impact perception of your brand, make it as easy as possible for people to find information about you. Make sure that the URL you provide in your Twitter profile directs consumers/customers to a mobile-optimized site that puts all of the info or resources they might need right at their fingertips.
Auto-posting to Facebook decreases likes and comments by 70%
It’s annoying when you call a Customer Service rep and all they do is read off of an (obvious) script, right? Well the same goes for Facebook pages. Think about the 3.5 billion pieces of content posted to Facebook every week – one way your brand can set itself apart from the rest is by showing its “human” side. Talk in real-time with your customers – not at them. Show a little personality! Let page members know that you aren’t just some autobot scheduling posts a month out or pulling in a Twitter feed.
A contributed article by Digital Influence Group’s Glenn Engler was featured in the CMO Strategy section of Advertising Age on June 20, 2011. In the piece – “Tips for the Risk-Averse CMO”– Glenn encourages CMOs to take a longer view and re-evaluate how they think about risk. Listen, Fast Pilot, Learn and Keep Innovating are 4 quick tips for getting started and driving successful social programs.