Racepoint Group develops and executes programs for a wide range of well-known consumer brands spanning consumer tech, fashion, leisure and sporting goods. Based on work for clients such as Sony, eHarmony, eBay and L.L. Bean, we have deep expertise in brand positioning, consumer research and customer focus groups, product launches and market entry, product seeding, sponsorships and event planning and management.

In a world in which Facebook, Twitter and location-based services are exploding, we are experts in leveraging social media to build relationships and engagement with empowered consumers.

How do B2C companies organize around social media efforts and measure social media's impact on business results? Check out our Organizing for Social Media and Measuring Social Media ROI webinars and white papers to find out!